Working with ifac, the company developed and executed a targeted autumn campaign aimed at dairy farmers. The results were immediate and measurable, Cormac Tagging significantly grew its market share in just one season. The impact went beyond sales. The campaign marked a shift in how Cormac Tagging viewed marketing. No longer a set of activities delivered around seasonal peaks, it became a driver of long-term growth and a central part of the company’s strategy.

‘That campaign didn’t just deliver numbers, it changed how we think about marketing. It showed us the power of clear, strategic communication and the difference it can make across the whole business,’ says Ursula.

Since then, the company has continued to work with ifac on broader business transformation projects. Ursula’s advice to others in the sector is clear, ‘Marketing is core to driving business growth, it’s not good enough to be reactive anymore. My advice is to surround yourself with the right advisors and keep focused on the bigger picture.’ By embedding marketing into the fabric of the business, Cormac Tagging is positioning itself for long-term success. The focus is not only on driving sales but also on building a trusted brand that connects with farmers in Ireland and international markets. This case demonstrates how a clear marketing strategy, consistently executed can be a catalyst for business transformation.