Lessons from EASYFIX's export journey

First steps in exporting

Like many Irish companies, our first export market was the UK. The similarities in farming practices and the ease of access as a close neighbour made it a natural starting point.
Rather than immediately investing in a direct sales channel, we identified a trusted partner to represent our products, a low-cost, low-risk entry route that proved highly effective.

From the very beginning, we knew our products had global potential. Attending our first European trade show was a turning point, leading to the onboarding of dealers across multiple mainland European countries.

The role of relationships in growth

A key driver of our export success has been the physical presence of the EASYFIX sales team in target markets. By understanding different cultures, farming practices, and customer needs, we have been able to tailor our approach and strengthen distributor relationships across the globe.

In those early days, video calls were not the norm. We prided ourselves on meeting farmers and distributors face-to-face, no matter the distance. Physical presence was never seen as an obstacle, it was an essential part of doing business.

Where we are today

Our key export markets are now the USA, UK, and mainland Europe, with increasing opportunities emerging in Asia and Africa. Today, exports account for 70% of our total business and that share continues to grow.

Of course, exporting comes with challenges. Currency fluctuations can be a major risk for many companies, but from the outset we eliminated that exposure by setting clear terms: Invoice in Euro – get paid in Euro.

In recent years, tariff uncertainty, particularly with the USA, has emerged as a concern. The impact on our products remains unclear, but as always, we will adapt when needed.