The “Cracking The Retail Code” guide provides food and drinks producers with practical knowledge and tools to help create successful products, and it highlights what retailers look for from new products.
Delve further into the insights provided by ifac's award-winning advisory team and expert Irish food producers by joining us on 15th June from 2-3pm. Our webinar will feature Irish producers Dough Bros and Killowen Yoghurts – Irish food brands that recognise the opportunity that retail presents for future growth.
The 'Cracking the Retail Code' guide, launched a couple of weeks ago, answers some of the key questions that are top of mind for food and drink entrepreneurs. These include how to pitch to a retailer, how to negotiate, what information you should have correct when creating a new product, how to choose between own brand and private label, the right retailer for your business, and how to navigate contracts and the different types. The guide also features an insightful interview with a global retail specialist from Bord Bia.